Founders of companies often have inspiring stories to learn like Decathlon democratizing sports and was founded in 1976 by Michel Leclercq. Leclercq envisioned a one-stop destination where customers could find equipment for multiple sports under one roof at affordable prices. Rather than focusing solely on premium products, Decathlon sought to democratize sports by making quality equipment available to beginners, enthusiasts, and professionals alike. This philosophy remains the company’s core mission today.
As a private company and not listed at any public stock exchange, Decathlon is controlled by Mulliez family from French and widely recognised as the largest sporting goods retailers operating in over than 70 countries.
As the current Chairman of the Board, Julien Leclercq envisions to reinforce Decathlon’s human-centric culture by empowering employees, fostering innovation, and ensuring the company remains an inspiring place to work. Leclercq believes that sustainable growth stems from strong teams and inclusive leadership, while continuing Decathlon’s mission of making sport accessible to everyone.
Continuing this vision, CEO Javier López focuses on strengthening Decathlon’s competitiveness while accelerating sustainable growth on a global scale. López plans to build upon the company’s ongoing transformation by expanding its economic performance alongside its commitments to people and the environment. He has emphasized that Decathlon will continue investing in innovation, customer experience, and accessibility to sport, while leveraging the dedication of its global workforce to create long-term value for customers, communities, and the planet.
Decathlon’s transformation extends far beyond selling sporting goods. The company is building a comprehensive sports ecosystem through digital services, product repair, rental offerings, and its Second Life program, which gives pre-owned products a new purpose and helps extend their lifespan. Together with its sustainability initiatives and customer-centric approach, these efforts reflect Decathlon’s ambition to become a long-term partner in people’s sporting journeys, supporting active lifestyles while promoting more responsible consumption.
Today, Decathlon has established a presence in more than 70 markets, with over 1,800 stores and more than 100,000 employees worldwide. Its international expansion spans Europe, Asia, the Americas, Africa, and Oceania, supported by regional design centers and sourcing networks. As Decathlon enters its next chapter, its commitment to affordability, innovation, sustainability, and accessible sports continues to position the company as one of the most influential names in the global sporting goods industry. In June 2026, Decathlon acquired a 10% stake of Brompton Bicycle.
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